The Heel Cap

Also called the heel counter or backstay.

The heel counter refers to an extra insert at the back of the shoe.  It is a stiff piece of material that helps to maintain the shape of the shoe.  A good heel cap will straighten the foot during walking to distribute weight equally across the bottom of the foot.  With a good heel cap, the foot will be anchored to the sole of the shoe.

Ward & Kennedy works with all areas of wholesale manufacturing: designs using 3D CAD, digital/die cutting services, prototyping, and bulk production runs. We supply products that meet the unique specifications outlined by each vendor. Contact us today if you are in need of a product or service.